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Latest news


MPA members ‘hang all their washing out on the line

MPA members ‘hang all their washing out on the line

The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.

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Total Magazine 360°

Total audience touch points across multiple platforms.


Total 360°

Last Updated: 10/22/2018

  • Print Metrics
  • Digital Metrics
  • Brand Extensions
Data Sources: Nielsen CMI, Audit Bureau Circulation, Google Analytics, social media platform data and publisher's own data.

Digital Metrics

  • Website Unique Users (NZ Only)

    6,592,107

    228,340
    From last month
  • Digital Edition

    14,633

    6,391
    From last month

Brand Extensions (rolling 12 months)

  • Events

    114,124

Print Metrics (rolling 12 months)

  • Total Readership

    8,858,064

  • Total Circulation

    1,873,475

  • Print 360

    8,858,064

Digital Metrics (monthly)

  • Website Unique Users (NZ Only)

    6,592,107

    228,340
    From last month
  • Digital Edition

    14,633

    6,391
    From last month

Brand Extensions

  • Events

    114,124

Social Platforms (monthly)

  • Instagram Followers

    397,302

    -380,287
    From last month
  • Pinterest Followers

    32,314

    -22,832
    From last month
  • Linkedin Followers

    703

    -644
    From last month
  • MPA members ‘hang all their washing out on the line

    The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.

    Read more
  • Flight of fancy

    Bauer and Air New Zealand's publishing partnership above the clouds. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?

    Read more
  • NZ Life & Leisure’s Kate Coughlan on shifting values, receptive audiences and how magazines build brands

    In the first instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards .

    Read more
  • Beyond the Page: New Zealand Geographic and Dish extend themselves

    In the third instalment of a series created in conjunction with the MPA that shows how some of the winners from this year’s Magazine Media Awards.

    Read more
  • Habitat, the Trojan horse in Resene’s marketing strategy

    In the second instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern grow their businesses

    Read more
  • Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?

    Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers

    Read more