Magazine 360�

Magazine media metric that captures audience of magazine media content across multiple platforms and formats

CURRENT SITE IS UNDER MAINTENANCE

For any enquiries please contact Pip Elliott pip@mpa.org.nz

MPA members ‘hang all their washing out on the line

MPA members ‘hang all their washing out on the line

The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.

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  • Flight of fancy

    Bauer and Air New Zealand's publishing partnership above the clouds. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?

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  • NZ Life & Leisure’s Kate Coughlan on shifting values, receptive audiences and how magazines build brands

    In the first instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Ben Fahy talks to Kate Coughlan, editor of the supreme magazine of the year, NZ Life & Leisure.

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  • Beyond the Page: New Zealand Geographic and Dish extend themselves

    In the third instalment of a series created in conjunction with the MPA that shows how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Holly Bagge talks to the brains behind the winners of the Best Brand Community category, New Zealand Geographic and Dish.

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  • Habitat, the Trojan horse in Resene’s marketing strategy

    In the second instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Damien Venuto talks to the team behind the owned media title of the year, Habitat.

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  • Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?

    Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers

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  • MPA members ‘hang all their washing out on the line

    The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.

    Read more