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MPA members ‘hang all their washing out on the line

MPA members ‘hang all their washing out on the line

The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.

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Total Magazine 360°

Total audience touch points across multiple platforms.


Total 360°

Data up to: Nov 2018

  • Print Metrics
  • Digital Metrics
  • Brand Extensions
Data Sources: Nielsen CMI, Audit Bureau Circulation, Google Analytics, social media platform data and publisher's own data.

Digital Metrics

  • Website Unique Users (NZ Only)

    2,583,030

    -108,867
    From last month
  • Digital Edition

    6,699,723

    6,691,629
    From last month

Brand Extensions (rolling 12 months)

  • One Shots

    2,345

  • Events

    114,188

Print Metrics (rolling 12 months)

  • Total Readership

    8,858,064

    130,000
    from previous period
  • Total Circulation

    1,873,475

    -12,785
    from previous period
  • Print 360

    8,858,064

    130,000
    from previous period

Digital Metrics (monthly)

  • Website Unique Users (NZ Only)

    2,583,030

    -108,867
    From last month
  • Digital Edition

    6,699,723

    6,691,629
    From last month

Brand Extensions

  • One Shots

    2,345

  • Events

    114,188

Social Platforms (monthly)

  • Instagram Followers

    342,983

    -381,562
    From last month
  • Pinterest Followers

    18,608

    -32,168
    From last month
  • Linkedin Followers

    708

    -645
    From last month
  • Snapchat Followers

    5

    -1
    From last month
  • Youtube Reach (NZ Only)

    221,501

    -446,428
    From last month
  • Top Ten Magazine Brands for Social Following

    Social media has become a major part of how we live; getting our daily news, peeking into other peoples’ lives, and seeing how one could renovate your kitchen, or perhaps your bathroom.

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  • MPA members ‘hang all their washing out on the line

    The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.

    Read more
  • Flight of fancy

    Bauer and Air New Zealand's publishing partnership above the clouds. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?

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