About Wilderness

Wilderness cover

Wilderness (est. 1991) is New Zealand’s number one hiking magazine with over 70,000 engaged readers every month. Wilderness covers outdoor activities and culture, particularly tramping, climbing and camping. Readers are educated with 63% having a university degree, they have a high disposable income and are fully engaged with the content – 60% of readers spend more than two hours reading the magazine each month.

July 360°


Total 360°

Data included up to : Feb 2020

  • Print Metrics
  • Digital Metrics
  • Brand Extensions
Data Sources: Nielsen CMI, Audit Bureau Circulation, Google Analytics, social media platform data and publisher's own data. Digital and Social metrics may be used for multiple titles in their individual brand 360°s but will only be used once when calculating the Total 360°. Please refer to the treatment of digital hubs in the metrics.

Digital Metrics

  • Website Unique Users (NZ Only)

    33,552

    -2,914
    From last month
  • Digital Edition

    471

Print Metrics (rolling 12 months)

  • Total Circulation (includes paid subscribers)

    7,706

  • Print 360

    7,706

Digital Metrics (monthly)

  • Website Unique Users (NZ Only)

    33,552

    -2,914
    From last month
  • Digital Edition

    471

Social Platforms (monthly)

  • Instagram Followers

    2,503

    74
    From last month

Contact Details

Publisher:
David Hall
Email:
[email protected]
Phone:
09 5702 658
Advertising Sales:
Cherie Final
Email:
[email protected]
Phone:
09 5702 658
Editor:
Alistair Hall
Email:
[email protected]
Phone:
09 5702 658
Media Kit

Brand Details

Title
Wilderness
Publisher
Lifestyle Publishing
Website
https://www.wildernessmag.co.nz
Frequency
Monthly
Category
Sport & Outdoors
Social Media