Wilderness (est. 1991) is New Zealand’s most-awarded outdoor magazine, serving up essential content to thousands of engaged readers every month. As well as the monthly magazine, Wilderness operates the website www.wildernessmag.co.nz with 800+ paying website subscribers. Magazine readers are well-educated, with 63% having a university degree. They have a high disposable income and are fully engaged with the content – 60% of readers spend more than two hours reading the magazine each month.