Stuff 360°


About Stuff

Stuff is a collection of digital-first products and services that connect Kiwi communities to the stuff that matters, the stuff they love and each other. With storytelling at the heart of Stuff, the company is leveraging its audience scale to diversify into new categories and revenue streams, ensuring it can continue to deliver quality local journalism that Kiwis look for every day. Visit about.stuff.co.nz to see a full portfolio of brands - including Stuff, Sunday Star-Times, Neighbourly, Done Health Insurance, energyclubnz, Stuff Fibre, Stuff Pix, NZ House & Garden, NZ Gardener and TV Guide, as well as a huge range of regional and community newspapers and events.

Total 360°

Data included up to : Oct 2021

  • Print Metrics
  • Digital Metrics
  • Brand Extensions
Data Sources: Nielsen CMI, Audit Bureau Circulation, Google Analytics, social media platform data and publisher's own data. Digital and Social metrics may be used for multiple titles in their individual brand 360°s but will only be used once when calculating the Total 360°. Please refer to the treatment of digital hubs in the metrics.

Connect with Stuff

Address:
4 Williamson Avenue, Auckland
1010 New Zealand
Email:
[email protected]
Website:
https://about.stuff.co.nz
Social Media:

Print Metrics

  • Total Readership

    998,000

    17,000
    from previous quarter
  • Magazine 360 Circulation (inc paid Subs)

    141,647

    -5,322
    rolling 12 month average
  • Paid Subscribers

    56,446

    3,705
    from previous period
  • Click here for historical ABC circulation data

Digital Metrics (monthly)

  • Website Unique Users (NZ Only)

    387,389

    741
    from Sep 2021

Social Platforms (monthly)

  • Instagram Followers

    55,700

    200
    from Sep 2021
  • Pinterest Followers

    1,300

Digital Metrics

  • Website Unique Users (NZ Only)

    387,389

    741
    from Sep 2021