Stuff 360°


About Stuff

Stuff is a collection of digital-first products and services that connect Kiwi communities to the stuff that matters, the stuff they love and each other. With storytelling at the heart of Stuff, the company is leveraging its audience scale to diversify into new categories and revenue streams, ensuring it can continue to deliver quality local journalism that Kiwis look for every day. Visit about.stuff.co.nz to see a full portfolio of brands - including Stuff, Sunday Star-Times, Neighbourly, Done Health Insurance, energyclubnz, Stuff Fibre, Stuff Pix, NZ House & Garden, NZ Gardener and TV Guide, as well as a huge range of regional and community newspapers and events.

Total 360°

Data included up to : Oct 2020

  • Print Metrics
  • Digital Metrics
  • Brand Extensions
Data Sources: Nielsen CMI, Audit Bureau Circulation, Google Analytics, social media platform data and publisher's own data. Digital and Social metrics may be used for multiple titles in their individual brand 360°s but will only be used once when calculating the Total 360°. Please refer to the treatment of digital hubs in the metrics.

Connect with Stuff

Address:
4 Williamson Avenue, Auckland
1010 New Zealand
Email:
[email protected]
Website:
https://about.stuff.co.nz
Social Media:

Print Metrics

Digital Metrics (monthly)

  • Website Unique Users (NZ Only)

    379,069

    -161,931
    From last month

Brand Extensions

  • Events

    9,500

Social Platforms (monthly)

  • Instagram Followers

    54,100

    3,200
    From last month
  • Pinterest Followers

    1,213

    46
    From last month

Digital Metrics

  • Website Unique Users (NZ Only)

    379,069

    -161,931
    From last month

Brand Extensions (rolling 12 months)

  • Events

    9,500