About the Magazine 360°

Magazine 360° is a magazine metric that captures audience of magazine media content across multiple platforms and formats. The Magazine 360° purpose is to provide to advertisers, agencies and publishers, a meaningful and authentic lens with which to view magazine media audience reach.  

The Magazine 360° calculates total audience touchpoints by adding the following platform metrics together to provide a broader 360° view on magazine brands performance.

  • Print (Latest Nielsen Readership (AIR) or in the absence of no readership figure the latest ABC Circulation (ANC))
  • Digital - Digital Editions, Websites & Email Newsletters
  • Social platforms - Facebook, Instagram, Twitter, Pinterest, LinkedIn, and YouTube
  • Brand Extensions – Events and One Shot Special Editions

The Magazine 360° at an individual magazine brand level is unduplicated within each platform, however when the individual platform metrics are combined, it creates a total duplicated Magazine 360° audience measure.

As some of the data is self-reported by publishers, each participating publisher authorises the MPA to validate data at any time and this forms a key component of the Magazine 360° Code of Conduct.


No publisher joining fees 

The only requirement for a publisher to participate in the Magazine 360° is to be a paid-up member of the MPA and agree to the code of conduct.