Magazine 360°

Magazine media metric that captures audience of magazine media content across multiple platforms and formats

Cooking with Gas: How Bauer Team...

Winner of Supreme Magazine of The Year 2017 - Nadia Magazine

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We need to stop saying people ha...

International ‘advertising philosopher’ Faris Yakob says attention is the most valuable resource in the world.

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Magazine 360: top magazine brand...

A stray pop-up clip, a video screen in a waiting room and Facebook midroll all have one thing in common: they trap us and sap our time.

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Top Ten Magazine Brands for Soci...

Social media has become a major part of how we live; getting our daily news, peeking into other peoples’ lives, and seeing how one could renovate your kitchen, or perhaps your bathroom.

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The humble email: the adhesive a...

Adrenalin Publishing’s Cathy Parker says they have become an essential part of the continued success of DEMM Engineering & Manufacturing magazine.

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Cultivating Trust: Can the Magaz...

Metrics and viewability are big issues of the day, is the Magazine 360 metric an effective method of regulation?

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Magazine 360: top ten mag brands...

Magazine 360: top ten mag brands across web, Facebook, Instagram, YouTube, events and print

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Another lens in a media strategi...

Following the launch of the Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.

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Avoiding the ‘crap trap’: in a w...

Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers

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MPA members ‘hang all their wash...

The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.

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Beyond the Page: New Zealand Geo...

In the third instalment of a series created in conjunction with the MPA that shows how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Holly Bagge talks to the brains behind the winners of the Best Brand Community category, New Zealand Geographic and Dish.

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Habitat, the Trojan horse in Res...

In the second instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Damien Venuto talks to the team behind the owned media title of the year, Habitat.

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