Magazine 360°

Magazine media metric that captures audience of magazine media content across multiple platforms and formats

Another lens in a media strategist's toolkit: how agencies are going to use the MPA Magazine 360

Another lens in a media strategist's toolkit: how agencies are going to use the MPA Magazine 360

Following the launch of the Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.

Read more

Total Magazine 360°

Total audience touch points across multiple platforms.


Total 360°

Last Updated: 7/14/2017 4:46:54 PM

  • Print Metrics
  • Digital Metrics
  • Brand Extensions
Data Sources: Nielsen CMI, Audit Bureau Circulation, Google Analytics, social media platform data and publisher's own data. Digital and Social metrics may be used for multiple titles in their individual brand 360°s but will only be used once when calculating the Total 360°. Please refer to the treatment of digital hubs in the metrics.

Digital Metrics

  • Website Unique Users (NZ Only)

    1,499,339

    -124,441
    From last month
  • Digital Edition

    10,805

    320
    From last month

Brand Extensions (rolling 12 months)

  • One Shots

    121,515

    13,650
    From last month
  • Events

    62,880

    168
    From last month

Print Metrics (rolling 12 months)

  • Total Readership

    7,728,000

    64,000
    from previous period
  • Total Circulation

    1,369,568

    -19,754
    from previous period
  • Print 360

    7,897,711

    63,332
    from previous period

Digital Metrics (monthly)

  • Website Unique Users (NZ Only)

    1,499,339

    -124,441
    From last month
  • Digital Edition

    10,805

    320
    From last month

Brand Extensions

  • One Shots

    121,515

    13,650
    From last month
  • Events

    62,880

    168
    From last month

Social Platforms (monthly)

  • Instagram Followers

    336,199

    5,377
    From last month
  • Pinterest Followers

    21,432

    158
    From last month
  • Linkedin Followers

    2,064

    21
    From last month
  • Youtube Reach (NZ Only)

    23,417

    -33,098
    From last month
  • Flight of fancy

    Bauer and Air New Zealand's publishing partnership above the clouds. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?

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  • NZ Life & Leisure’s Kate Coughlan on shifting values, receptive audiences and how magazines build brands

    In the first instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Ben Fahy talks to Kate Coughlan, editor of the supreme magazine of the year, NZ Life & Leisure.

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  • Beyond the Page: New Zealand Geographic and Dish extend themselves

    In the third instalment of a series created in conjunction with the MPA that shows how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Holly Bagge talks to the brains behind the winners of the Best Brand Community category, New Zealand Geographic and Dish.

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  • Habitat, the Trojan horse in Resene’s marketing strategy

    In the second instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Damien Venuto talks to the team behind the owned media title of the year, Habitat.

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  • Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?

    Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers

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  • MPA members ‘hang all their washing out on the line

    The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.

    Read more
  • Another lens in a media strategist's toolkit: how agencies are going to use the MPA Magazine 360

    Following the launch of the Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.

    Read more