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Cooking with Gas: How Bauer Teamed Up with Nadia Lim to Make a Magazine
Winner of Supreme Magazine of The Year 2017 - Nadia Magazine
Read moreTotal Magazine 360°
Total audience touch points across multiple platforms.
Total 360°
Last Updated: 4/16/2018 12:48:28 PM
- Print Metrics
- Digital Metrics
- Brand Extensions
- Social Platforms
Digital Metrics
-
Website Unique Users (NZ Only)
1,720,332
- 47,574
- From last month
-
Email Newsletter Reach
803,833
- -55,784
- From last month
-
Digital Edition
8,695
- -1,092
- From last month
Brand Extensions (rolling 12 months)
-
One Shots
207,635
-
Events
128,755
- -1,642
- From last month
Print Metrics (rolling 12 months)
-
Total Readership
8,532,480
- 12,000
- from previous period
-
Total Circulation
1,988,484
- -21,935
- from previous period
-
Print 360
8,635,239
- 7,185
- from previous period
Digital Metrics (monthly)
-
Website Unique Users (NZ Only)
1,720,332
- 47,574
- From last month
-
Email Newsletter Reach
803,833
- -55,784
- From last month
-
Digital Edition
8,695
- -1,092
- From last month
Brand Extensions
-
One Shots
207,635
-
Events
128,755
- -1,642
- From last month
Social Platforms (monthly)
-
Facebook Reach (NZ Only)
3,156,717
- 148,937
- From last month
-
Instagram Followers
374,859
- 6,992
- From last month
-
Twitter Followers
208,416
- 760
- From last month
-
Pinterest Followers
21,008
- -1,649
- From last month
-
Linkedin Followers
821
- 90
- From last month
-
Youtube Reach (NZ Only)
371,638
- -77,793
- From last month
-
Flight of fancy
Bauer and Air New Zealand's publishing partnership above the clouds. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?
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NZ Life & Leisure’s Kate Coughlan on shifting values, receptive audiences and how magazines build brands
In the first instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Ben Fahy talks to Kate Coughlan, editor of the supreme magazine of the year, NZ Life & Leisure.
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Beyond the Page: New Zealand Geographic and Dish extend themselves
In the third instalment of a series created in conjunction with the MPA that shows how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Holly Bagge talks to the brains behind the winners of the Best Brand Community category, New Zealand Geographic and Dish.
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Habitat, the Trojan horse in Resene’s marketing strategy
In the second instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Damien Venuto talks to the team behind the owned media title of the year, Habitat.
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Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?
Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers
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MPA members ‘hang all their washing out on the line
The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.
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Another lens in a media strategist's toolkit: how agencies are going to use the MPA Magazine 360
Following the launch of the Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.
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The humble email: the adhesive at the centre of DEMM’s engineering niche
Adrenalin Publishing’s Cathy Parker says they have become an essential part of the continued success of DEMM Engineering & Manufacturing magazine.
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Cultivating Trust: Can the Magazine 360° Foster Self-Regulation
Metrics and viewability are big issues of the day, is the Magazine 360 metric an effective method of regulation?
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Magazine 360: top ten mag brands across web, Facebook, Instagram, YouTube, events and print
Magazine 360: top ten mag brands across web, Facebook, Instagram, YouTube, events and print
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We need to stop saying people have short attention spans
International ‘advertising philosopher’ Faris Yakob says attention is the most valuable resource in the world.
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Magazine 360: top magazine brands in terms of time spent reading
A stray pop-up clip, a video screen in a waiting room and Facebook midroll all have one thing in common: they trap us and sap our time.
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Top Ten Magazine Brands for Social Following
Social media has become a major part of how we live; getting our daily news, peeking into other peoples’ lives, and seeing how one could renovate your kitchen, or perhaps your bathroom.
Read more -
Cooking with Gas: How Bauer Teamed Up with Nadia Lim to Make a Magazine
Winner of Supreme Magazine of The Year 2017 - Nadia Magazine
Read more