Magazine 360°

Magazine media metric that captures audience of magazine media content across multiple platforms and formats

We need to stop saying people have short attention spans

We need to stop saying people have short attention spans

International ‘advertising philosopher’ Faris Yakob says attention is the most valuable resource in the world.

Read more

Total Magazine 360°

Total audience touch points across multiple platforms.


Total 360°

Last Updated: 11/20/2017 4:00:18 PM

  • Print Metrics
  • Digital Metrics
  • Brand Extensions
Data Sources: Nielsen CMI, Audit Bureau Circulation, Google Analytics, social media platform data and publisher's own data. Digital and Social metrics may be used for multiple titles in their individual brand 360°s but will only be used once when calculating the Total 360°. Please refer to the treatment of digital hubs in the metrics.

Digital Metrics

  • Website Unique Users (NZ Only)

    1,479,379

    -18,793
    From last month
  • Digital Edition

    9,677

    172
    From last month

Brand Extensions (rolling 12 months)

  • One Shots

    186,515

  • Events

    69,635

    552
    From last month

Print Metrics (rolling 12 months)

  • Total Readership

    8,748,000

    -33,000
    from previous period
  • Total Circulation

    1,997,808

    19,946
    from previous period
  • Print 360

    8,854,321

    -13,769
    from previous period

Digital Metrics (monthly)

  • Website Unique Users (NZ Only)

    1,479,379

    -18,793
    From last month
  • Digital Edition

    9,677

    172
    From last month

Brand Extensions

  • One Shots

    186,515

  • Events

    69,635

    552
    From last month

Social Platforms (monthly)

  • Instagram Followers

    363,966

    8,831
    From last month
  • Pinterest Followers

    25,163

    1,910
    From last month
  • Linkedin Followers

    2,210

    -1,393
    From last month
  • Youtube Reach (NZ Only)

    407,240

    228,766
    From last month
  • Flight of fancy

    Bauer and Air New Zealand's publishing partnership above the clouds. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?

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  • NZ Life & Leisure’s Kate Coughlan on shifting values, receptive audiences and how magazines build brands

    In the first instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Ben Fahy talks to Kate Coughlan, editor of the supreme magazine of the year, NZ Life & Leisure.

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  • Beyond the Page: New Zealand Geographic and Dish extend themselves

    In the third instalment of a series created in conjunction with the MPA that shows how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Holly Bagge talks to the brains behind the winners of the Best Brand Community category, New Zealand Geographic and Dish.

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  • Habitat, the Trojan horse in Resene’s marketing strategy

    In the second instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Damien Venuto talks to the team behind the owned media title of the year, Habitat.

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  • Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?

    Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers

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  • MPA members ‘hang all their washing out on the line

    The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.

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  • Another lens in a media strategist's toolkit: how agencies are going to use the MPA Magazine 360

    Following the launch of the Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.

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  • The humble email: the adhesive at the centre of DEMM’s engineering niche

    Adrenalin Publishing’s Cathy Parker says they have become an essential part of the continued success of DEMM Engineering & Manufacturing magazine.

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  • Cultivating Trust: Can the Magazine 360° Foster Self-Regulation

    Metrics and viewability are big issues of the day, is the Magazine 360 metric an effective method of regulation?

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  • Magazine 360: top ten mag brands across web, Facebook, Instagram, YouTube, events and print

    Magazine 360: top ten mag brands across web, Facebook, Instagram, YouTube, events and print

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  • We need to stop saying people have short attention spans

    International ‘advertising philosopher’ Faris Yakob says attention is the most valuable resource in the world.

    Read more