Another lens in a media strategist's toolkit: how agencies are going to use the MPA Magazine 360
Following the launch of the Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.
Read moreTotal Magazine 360°
Total audience touch points across multiple platforms.
Total 360°
Last Updated: 7/14/2017 4:46:54 PM
- Print Metrics
- Digital Metrics
- Brand Extensions
- Social Platforms
Digital Metrics
-
Website Unique Users (NZ Only)
1,499,339
- -124,441
- From last month
-
Email Newsletter Reach
875,988
- 10,072
- From last month
-
Digital Edition
10,805
- 320
- From last month
Brand Extensions (rolling 12 months)
-
One Shots
121,515
- 13,650
- From last month
-
Events
62,880
- 168
- From last month
Print Metrics (rolling 12 months)
-
Total Readership
7,728,000
- 64,000
- from previous period
-
Total Circulation
1,369,568
- -19,754
- from previous period
-
Print 360
7,897,711
- 63,332
- from previous period
Digital Metrics (monthly)
-
Website Unique Users (NZ Only)
1,499,339
- -124,441
- From last month
-
Email Newsletter Reach
875,988
- 10,072
- From last month
-
Digital Edition
10,805
- 320
- From last month
Brand Extensions
-
One Shots
121,515
- 13,650
- From last month
-
Events
62,880
- 168
- From last month
Social Platforms (monthly)
-
Facebook Reach (NZ Only)
4,181,641
- 244,076
- From last month
-
Instagram Followers
336,199
- 5,377
- From last month
-
Twitter Followers
204,531
- 1,906
- From last month
-
Pinterest Followers
21,432
- 158
- From last month
-
Linkedin Followers
2,064
- 21
- From last month
-
Youtube Reach (NZ Only)
23,417
- -33,098
- From last month
-
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MPA members ‘hang all their washing out on the line
The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.
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Another lens in a media strategist's toolkit: how agencies are going to use the MPA Magazine 360
Following the launch of the Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.
Read more