Magazine 360°

Magazine media metric that captures audience of magazine media content across multiple platforms and formats

Cultivating Trust: Can the Magaz...

Metrics and viewability are big issues of the day, is the Magazine 360 metric an effective method of regulation?

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The humble email: the adhesive a...

Adrenalin Publishing’s Cathy Parker says they have become an essential part of the continued success of DEMM Engineering & Manufacturing magazine.

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Another lens in a media strategi...

Following the launch of the Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.

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MPA members ‘hang all their wash...

The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360°.

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Habitat, the Trojan horse in Res...

In the second instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Damien Venuto talks to the team behind the owned media title of the year, Habitat.

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Avoiding the ‘crap trap’: in a w...

Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers

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NZ Life & Leisure’s Kate Coughla...

In the first instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Ben Fahy talks to Kate Coughlan, editor of the supreme magazine of the year, NZ Life & Leisure.

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Beyond the Page: New Zealand Geo...

In the third instalment of a series created in conjunction with the MPA that shows how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Holly Bagge talks to the brains behind the winners of the Best Brand Community category, New Zealand Geographic and Dish.

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Flight of fancy

Bauer and Air New Zealand's publishing partnership above the clouds. So what is it about KiaOra that gets hundreds of thousands of Kiwis digging into seatbacks of Air New Zealand planes every month?

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